burger king
fleischessen goes plant-based

Austria runs on meat. So we took Burger King’s plant-based Whopper to Fleischessen, a village whose name literally means “Meat eating.”
One day, 32 locals, posters, and even the sky went plant-based.

Credits:
My Role: Copy & Concept
Team: Theresa Scherrer, Caspar Satek
CD: Gerd Schulte-Doeinghaus, Christopher Eder
ECD: Werner Singer
Agency: Jung von Matt/Donau